2024 was a year to remember for High Road. Each mile traveled, each event supported, and every relationship strengthened, added to the tapestry of moments that made this year extraordinary. Join us as we reflect on the milestones that defined this remarkable year and look forward to what’s ahead.
Starting the Year with Community Impact
We began 2024 with a meaningful contribution to our industry by co-sponsoring the TCW Cornhole Tournament and a car giveaway for a valued member of our entertainment industry family. Along with High Road Inc., other sponsors included ACM Lifting Lives and the Lainey Wilson Management Team. This collaboration exemplified our commitment to fostering community connections while celebrating the people who make the live events and entertainment industry thrive.
March: A St. Patrick’s Day Tradition
In March, we once again provided tour trucking for the annual Dropkick Murphys St. Paddy’s Tour, which culminated in a sold-out show in Boston. Where else would you want to be on St. Patrick’s Day than at the heart of this iconic celebration? We can’t wait to return in 2025!
Inspiring Through Leadership
Our founder, Sharon Lee, continued to champion leadership, community, and innovation at premier industry events. She spoke on two panels at LPS, sharing the stage with Tour Managers Graham Kurzner (Andy Grammer) and Jim Runge (The Black Keys) along with other industry greats. At Production Live (Pollstar) she participated in a panel discussion with the likes of Tour Manager Jai Vatuck (Tyler Childers), Louise Smit (CEO, Pieter Smit), and moderated by Michael Strickland (Bandit Lites).
Unforgettable Tours
During the summer we provided tour trucking for IU, known as the “Taylor Swift of Korea,” during her sold-out U.S. tour. From IU’s shows to countless other productions, we were honored to contribute to the success of artists and their teams who deliver awe-inspiring performances. These unforgettable moments on the road remind us why we’re so passionate about what we do.
Celebrating Artistic Achievements
We also had the privilege of working with incredibly talented artists this year. A special shoutout to Leslie Odom Jr., who earned well-deserved accolades and released his fourth Christmas album, bringing even more joy and magic to the holiday season.
Expanding Our Horizons
In 2024, we achieved a significant milestone by relocating our New England office to an expanded facility near the Manchester, NH airport. This new space enhances our capabilities, allowing us to deliver even better entertainment trucking services, support more ambitious projects, and respond more efficiently to client needs.
Recognized for Excellence
We were honored to be nominated for Small Fleet of the Year by Overdrive Magazine. This recognition underscores the dedication of our entire team and our unwavering commitment to setting standards and the entertainment trucking industry.
Embracing the Fun Side of Touring
This year, our drivers had a blast bringing joy to the road by dressing up as superheroes on tour. Their creativity and team spirit exemplify the vibrant culture that makes High Road so unique. It’s not just about moving equipment—it’s about making memories along the way.
Reflecting on What Matters Most
At High Road, we’re not just about concert trucking and transportation logistics—we’re about relationships. Whether we’re orchestrating the complex operations of a tour trucking route or celebrating milestones with our team, we prioritize trust, respect, and genuine connection in everything we do. 2024 was an incredible journey, and we couldn’t have done it without the unwavering support of
our clients, partners, and team members. Your belief in High Road continues to drive our mission forward.
Stay Tuned for What’s Next
As we look ahead, big things are on the horizon. 2025 promises to be a great year of live music as we are even now preparing concert touring services for some artists who have recent album releases, artists who haven’t toured in a few years, and some of our favorite touring regulars! Stay connected for updates and announcements—we can’t wait to share the next chapter of our journey with you.
Thank you for traveling the High Road with us. Here’s to an even brighter road ahead!
High Road is now booking trucks and tours for 2025. Visit our website for quoting and more.
