Empowering Touring Professionals: High Road’s Support for ECCHO Live

Touring isn’t just a job—it’s a way of life. The late nights, early mornings, and the thrill of life on the road are what make the touring world exciting. But let’s be real, it can also be exhausting. With unpredictable schedules and constant travel, finding stability can feel impossible. That’s where ECCHO Live steps in.
ECCHO Live is a nonprofit that has one mission: to support the unsung heroes of the live event industry—the freelance technicians, roadies, production managers, and all the touring professionals who make every show a reality.
As a leader in tour trucking, we at High Road are proud to back ECCHO Live and their dedication to providing education, community, and essential resources for industry professionals. We’re all about supporting the people who keep the wheels turning, and ECCHO Live is making a huge impact. We’re honored to be a part of their journey.

What is ECCHO Live?
ECCHO stands for Education, Community, Connection, Health, and Opportunity—the five pillars that drive this incredible organization. With their variety of programs and events, ECCHO Live equips live event workers with the knowledge and tools they need to build long-lasting, fulfilling careers in the touring industry.

Upcoming Events You Don’t Want to Miss
High Road’s commitment to the touring community goes beyond the road. We’re excited to actively support ECCHO Live as they offer education and connection to industry professionals. Here’s what’s coming up on the horizon:

ANNUAL WORKSHOP
ECCHO Live’s Fall Workshop is their flagship event, and it’s a game-changer. This free, annual gathering is all about empowering freelance technicians with guidance on health insurance, retirement planning, and business skills. Since 2011, this workshop has been an essential resource for many, offering practical advice in a non-commercial, community-driven environment. ECCHO Live is a 501(c)(3) nonprofit, so it’s all about giving back—no strings attached.

DAY OFF & NETWORKING EVENTS
Connections are everything in the touring world, and ECCHO Live’s Day Off gatherings are the perfect chance to build them. Happening every second Monday of the month, these events are a mix of laid-back meetups and full-scale networking nights where industry professionals can unwind, swap stories, and discover new opportunities. Here’s what’s on the calendar:

• March 10: Day Off Tour of Blackbird Studios
• April (Date TBD): Networking Night at Ole Smokey
• May 12: Day Off TBD

Stay tuned for more details!

Sharon Lee: Leading the Charge
Sharon Lee, founder and president of High Road, serves as the Vice Chair of ECCHO Live and leads the Events Committee, working alongside a dedicated board of 17 touring professionals. Representing every aspect of the industry—from teaching and touring crews to festival management and support—the ECCHO Live board is united in its mission to serve and strengthen the touring community. High Road is honored to be part of a group so dedicated to giving back and ensuring that those who make live events possible have the resources, education, and support they need to thrive.

CMA’s Big Support for ECCHO Live
Exciting news for the touring world—the Country Music Association (CMA) has officially thrown their support behind ECCHO Live. This partnership strengthens ECCHO Live’s ability to serve the people working behind the scenes, ensuring they have the financial guidance, health resources, and career support they deserve.

Why This Matters
At High Road, we get it. Running a successful tour is about so much more than just logistics—it’s about people. That’s why we’re so passionate about supporting ECCHO Live and its mission. We know how hard the road can be, and we’re proud to be part of an effort that helps touring professionals get the resources, support, and community they need to succeed.
If you’re a touring pro looking for support, education, or simply a community that understands the grind, ECCHO Live has got your back. And don’t forget—High Road is here to keep your tours rolling—every mile, every show.

Get Involved
Want to learn more about ECCHO Live or attend an upcoming event? Head over to ECCHO Live’s website for all the details. And if you’re ready to book your 2025 tour, High Road is your go-to partner on the road. Click here to get in touch!
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