High Road Team, Author at High Road Inc

Why Booking Your Summer Tour in Advance is the Smartest Move You Can Make

If there’s one thing we know about summer concerts and touring, it’s that it’s unpredictable. Tour dates shift, venues change, and last-minute surprises pop up when you least expect them. But here’s the thing—booking your summer tour trucking in advance is one of the smartest moves you can make to stay ahead of the chaos. And at High Road, we’re here to help you do just that. Lock In Your Rates & Simplify Your BudgetSummer touring is peak season, which

Empowering Touring Professionals: High Road’s Support for ECCHO Live

Touring isn’t just a job—it’s a way of life. The late nights, early mornings, and the thrill of life on the road are what make the touring world exciting. But let’s be real, it can also be exhausting. With unpredictable schedules and constant travel, finding stability can feel impossible. That’s where ECCHO Live steps in. ECCHO Live is a nonprofit that has one mission: to support the unsung heroes of the live event industry—the freelance technicians, roadies, production managers, and

10 Essentials for a Smooth Tour: Must-Knows and Must-Haves from the Road

Special thanks to our collaborator and guest blogger, Production Manager Luke Meek for providing valuable insight on tour essentials! Dropkick Murphys at The Ryman, Nashville, TN. Whether you’re gearing up for your first tour or your fifteenth, there are some essentials just can’t skip. We checked in with some of our tour pro friends to put together a list of the top 10 must-knows and must-haves for a successful tour. 1. Tour Dates and Locations You know this one, but

A Year on the High Road: Reflecting on 2024’s Highlights

2024 was a year to remember for High Road. Each mile traveled, each event supported, and every relationship strengthened, added to the tapestry of moments that made this year extraordinary. Join us as we reflect on the milestones that defined this remarkable year and look forward to what’s ahead. Starting the Year with Community ImpactWe began 2024 with a meaningful contribution to our industry by co-sponsoring the TCW Cornhole Tournament and a car giveaway for a valued member of our

Behind the Scenes: What It Takes to Move a Major Tour

When an artist takes the stage and the first note hits, it’s pure magic. But behind every unforgettable live performance lies a whole world of logistics and teamwork that often goes unseen. For High Road Inc., moving a major tour from venue to venue is about more than simply managing equipment; it’s about handling every intricate detail with precision, care, and the knowledge that the show must go on. Here’s a look behind the scenes at what it really takes